I have just read some interesting news at elliotsblog.com regarding the inminent Sex.com auction. It was well known that the domain that has been considered the premiumest domain by excelence was going to be auctioned at the law offices of Windels Marx Lane & Mittendorf, LLP, 156 West 56th Street, New York, New York on March 18, 2010 at 11 am.
The reason of the auction is a result of a foreclosure, a few years after the 2006 aquisition, which was reported (although never confirmed) to have been for an amount near the $14 million mark.
Initially the auction house nor the law firm representing the lender confirmed the initial price, although we could read in several places that any potential bidder should proof his "economical status" before entering tha auction, a certified check of $1,000,000 would be required to bid.
Now to the news, this is what we read at Elliot's blog:
I was informed by Richard Maltz of Maltz Auctions that there will be no reserve price for the Sex.com auction. Registered bidders will be permitted to bid online or in person at the Windels Marx Lane & Mittendorf, LLP offices. In addition, Maltz added, “the secured party does reserve the right to bid under the law.”
Without a reserve price set, I would expect several bidders to participate in this landmark auction. Full auction details, including the terms and conditions (pdf) of the auction are available on the Maltz Auctions website.
